Team

Diane Law , MBA, CMO, Marketing Services

As a highly successful business executive in marketing, operations, and finance, Diane is a senior marketing executive with a 25-year professional track record directing all marketing functions. Associated with CUSTOMatrix as a C-level Marketing Consultant, Diane works with organizations to develop, implement and execute effective marketing programs to gain visibility in the market and drive revenue. She has driven company revenue growth through her balanced focus on the client's perception of brand identity (marketing), how clients are treated (operations/process), and the kind of value exchanges clients are willing to make (profitability).

Diane's unique value proposition is her unusual combination of skills. Few executives can boast a solid finance background, and the creativity of a marketer, and the process-orientation of an operations project manager. To this she adds a well-diversified background in the high-technology and services industry, including technology consulting (Fujitsu); large-scale server technology and workstations (Silicon Graphics); mobility software (Motorola); infrastructure and security solutions (Netigy); PC-based communications and networking (3Com); and business accounting (NCR) and finance.

She has held executive positions since 1999, including President, Parachute Marketing (a San Diego based marketing services firm), Vice President of Marketing and Communications for Fujitsu Consulting, Executive Director of Marketing for Starfish Software (a subsidiary of Motorola), and Executive Director of Marketing for Netigy Corporation (a Cisco backed consulting company).

Diane holds a Bachelor of Science Degree from Duquesne University in Pittsburgh, Pennsylvania and a Masters of Business Administration from the University of Phoenix, Phoenix, Arizona. Her most notable executive training programs include the Executive IT Boot Camp at Stanford University and the Executive Management Program at Michigan State University. She is affiliated with the UCSD CONNECT Entrepreneur in Residence Program, Women in Technology and is the Director of Marketing for the Life Sciences Information Technology Global Institute.