CUSTOMatrix Cyber-Security Consulting Practice

CUSTOMatrix consulting executives have over a decade of experience in helping leading cyber-security firms such as Symantec, HP (security division), SAP (security & compliance), NSFOCUS (DDoS), and many others to transform messaging, increase lead conversion rates, shorten sales cycles, and improve sales results by orders of magnitude. The CUSTOMatrix Cyber-Security Consulting Practice is led by Bill Reed, the New York Times bestselling author of The 7 Principles of Neuron Leadership, Marketing, and Selling (in print in 2017) who leverages 25+ years as an executive consultant and security expert, along with cutting-edge neuromarketing expertise, to deliver exceptional results for dozens of clients. For example, a team led by Bill achieved the following for Symantec, a well-known cyber-security industry leader:

Symantec Corporation Project

Designed neuroscience and sales-aligned sales training templates for all worldwide Information Management and Security product lines.
Trained over 4,000 sales professionals worldwide on advanced Neuron Selling techniques and methodologies.
Applied advanced learning techniques, professional video, graphics, and animations to create sales training presentations and enablement assets.
Translated and recorded sales training videos and materials for 3 geographic regions across a dozen languages, and output to a Learning Management System.
Created and narrated over 16 million words of copy across a dozen languages and 40,000 graphic elements and animations with “five 9s” of accuracy.
Provided interim roles for Senior Directors of Product Marketing and Product Marketing Managers for numerous departments and requirements.
Drove all marketing plans from marcom to sales enablement to channel strategy for several product launches and initiatives.
Established highly effective cross functional teams to launch new solutions, channel strategies, and content.

“[Bill’s team] has been a critical partner in my team’s success in driving Symantec sales transformation. We set very aggressive targets and timelines to improve the global salesforce’s effectiveness and productivity. The Aventi team provided us with insights, guidance, and high quality solutions that enabled us to realize significant gains in our sales team’s ability to execute. I highly recommend [Bill’s team] for any sales or marketing executive looking to drive sales enablement.”

— Matthew Weaver, Senior Director of Global Enablement, Symantec

NEURON SALES ENABLEMENT CASE STUDY

Additional offerings include:

NEUROMARKETING SEMINAR FREE 90-MINUTE SEMINAR OR WEBINAR “Neuromarketing is heating up and business professionals who remain uninformed do so at their own peril.” – Don Metzger, CEO, DNB Ventures (On-site seminar travel expenses, if any, not included)

NEURON SALES WORKSHOP “…an effective way for sales reps to improve their ability to captivate prospects and customers and close deals.” – Luis Curet, VP Sales, Intermedia, Inc.

NEURON MESSAGING WORKSHOP “…one of the best workshops I’ve ever attended.” – William Gouveia, Marketing Director, Booz, Allen, Hamilton

NEURON INTERACTIVE VIDEO EXAMPLE “Their use of neuroscience messaging, engagement surveys and social media profiling has made a positive impact.” – Lisa Dreher, VP Marketing, Logicalis

NEURON SALES PLAYBOOK EXAMPLE “…helped to bridge a gap between functional groups…product and content knowledge resulted in consistent execution and quality.” – Drew Meyer, Sr. Director Product Marketing, Veritas

NEURON LEADERSHIP WEB TRAINING COURSE

NEURON MARKETING WEB TRAINING COURSE

NEURON SELLING WEB TRAINING COURSE

Contact info: breed@customatrix.com